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Two can play tech's "sunsetting" game.

Companies deliberately phase out products and services all the time. So should users.

Peter A. McKay's avatar
Peter A. McKay
Aug 18, 2024
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Statue of Liberty at sunset
Photo by Tobias Reich via Unsplash

We’ve all seen it happen. There’s some technology you love and use every day. Then the company that makes it decides to discontinue it, apparently on a whim.

From the tech industry’s standoint, this practice is called “sunsetting.” The idea is that by phasing out certain products and services, they can save money or bett…

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Peter A. McKay's avatar
A guest post by
Peter A. McKay
Founder of the w3w tech newsletter. I'm a New York-based writer and marketer with more than seven years' experience creating content about web3. Former reporter for the Wall Street Journal and Washington Post as well.
© 2025 Peter A. McKay
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